West Ham extend SBOBET contract
English Premier League soccer club West Ham United have extended their shirt sponsorship deal with SBO BET up to 2013. The e-gaming company, which signed a deal with West Ham in 2008, have reached an agreement with the east London club, which will see their name on the shirts until 2013.
Executive director of SBO BET Bill Mummery stated on the club’s official website in June, “As we move into a new era for the club, SBO BET look forward to working together with West Ham United to achieve all of the success it deserves.”
The extension of the SBO BET deal looks to bring some stability to the Hammers who struggled to find a sponsor after the contract with former sponsor XL Leisure Group was terminated in 2008. SBO BET have good relations with West Ham, donating £10,000 to the Bobby Moore fund for Cancer Research UK.
Along with the deal extension, West Ham’s inaugural annual pre-season friendly, the SBO BET Cup continued to strengthen relations between both parties. The struggling Londoners finished 17th in the Premier League last season and lost their opening fixture against Aston Villa 3-0 on Saturday.